Digital Art + Giveaway to Boost Sales

The JUJU Mystery Drop Vol 1 is a digital collectible art piece offered by The JUJU Bags online store. Each purchase includes a unique digital artwork and entry into a giveaway with a chance to win a luxury item (e.g., Chanel Classic 25).

🎨 Digital Art Ownership

• The customer buys an exclusive digital art asset — a limited edition piece from the mystery drop series.
• This could be delivered as a downloadable digital file, or as a tokenized asset (e.g., an NFT or coded certificate) that proves ownership.

🎟️ Giveaway Entry & Live Event Experience

• Each purchase automatically grants entry into a giveaway to win a high-value luxury bag.
• Delivery includes a digital ticket or code that links buyers to a live announcement event on social platforms.

Digital Delivery Method:

📩 Email with:

• Your unique digital artwork file
• Entry code/ticket for the live giveaway
• Instructions to join the live event stream
• Tracking of your entry status

🎯 Business Goal

Increase:

• Website traffic
• Social media engagement
• Email subscribers
• Brand awareness
• Revenue through low-ticket digital products

🧩 The Strategy: Digital Product + Luxury Giveaway Entry

Product Model:

Sell a low-cost digital collectible (e.g., $20) that includes:

• Instant digital delivery
• Entry into a high-value giveaway (e.g., a Chanel bag)

Instead of selling physical raffle tickets, the brand sells a digital art drop, which automatically includes a giveaway entry.

👜 Example Scenario

1️⃣ Customer Journey

1. A customer sees an Instagram post about a chance to win a Chanel bag.
2. They visit the website.
3. They purchase the Mystery Drop (digital art).
4. Instantly receive:

• Digital collectible via email
• Confirmation of giveaway entry

💡 Why This Model Works

✅ 1. Instant Delivery = Professional Experience

Customers receive something immediately, reducing refund requests and support tickets.

✅ 2. Lower Entry Barrier

Instead of selling a $5,000 bag, the brand sells a $20 digital product — affordable for many buyers.

✅ 3. Viral Marketing Effect

Luxury giveaways:

• Encourage sharing
• Increase Instagram follows
• Boost email signups
• Drive repeat purchases

✅ 4. Legal Structure Advantage

Selling a digital product with a bonus giveaway entry can help structure the campaign differently than a pure raffle (always consult legal counsel).

📈 Revenue Example

If 3,000 people buy the drop at $20:

Total revenue = $60,000 If the luxury bag costs $6,000: $54,000 remains before expenses Even after marketing costs, the profit margin can be significant. This turns a “marketing campaign” into a revenue-generating strategy. 

Plus:

• 1,000 new customers
• 1,000 emails collected
• Social growth
• Retargeting audience built

📈 Long-Term Benefits

Long-Term Benefits This strategy doesn’t just generate one-time revenue. It builds: A large email marketing list A retargeting audience Brand trust Community excitement Higher future product launch success 🏆 Who Should Use This Model? Fashion brands Luxury resellers Influencers Shopify store owners Digital product sellers Brands wanting viral growth without heavy ad spend

🚀 Ideal For

This model is perfect for:

• Luxury resellers
• Fashion brands
• Influencer-led brands
• Shopify stores selling digital products
• Brands wanting to gamify shopping