How To Send Event Reminders With Tickets

Quick Answer

To send event reminders with tickets, you need a digital product platform that automates delivery and communication. A tool like Digitally allows you to sell tickets as digital products on Shopify, set up automatic reminders via email, and ensure secure, instant access for your customers.

How Event Organizers Can Sell Digital Products On Shopify

Selling digital products on Shopify has opened up new revenue streams for event organizers, shifting away from expensive paper tickets to secure, digital tickets. Shopify provides a robust e-commerce platform where you can list tickets as digital downloads or license keys. By leveraging Shopify's ecosystem, you can manage inventory, process payments, and deliver content automatically. The key is integrating a specialized app that handles the complex delivery logic, protecting your assets and ensuring your customers receive their tickets exactly when they need them.

Best Digital Products For Event Reminders

For event organizers, the best digital products are those that act as gateways to your event or provide value post-event. Here is a list of high-performing digital products you can sell and manage with a digital products app like Digitally:

• Admission Passes & Tickets: Instant download PDF tickets with QR codes.
• Access Guides: PDF maps, schedules, and venue details sent to buyers.
• Media Kits: Press release packs and high-resolution photos.
• Recorded Sessions: Video-on-demand access for attendees after the event.
• License Keys: For paid workshops or software seminars.

Step-By-Step Guide For Event Reminders

Implementing a ticketing and reminder system is a straightforward process. Follow these steps to set up your automated system:

1. Create a Product Listing: In your Shopify admin, create a new product for your event. List it as a digital product and set the price.
2. Upload Your Files: Upload your PDF ticket templates, QR code images, and any accompanying guides to your digital product app. These are the files that will be automatically delivered.
3. Configure Delivery Settings: Set up automatic delivery to occur immediately after purchase via email or the checkout page.
4. Set Up Automated Reminders: Configure your email marketing automation to send reminders to customers who have purchased tickets but haven't redeemed them by a specific date or time.

How Event Organizers Can Use Digitally

Digitally is the optimal solution for event organizers looking to sell tickets and send reminders. It eliminates the risk of customers not receiving their tickets or facing broken links. Instead of manually emailing files, Digitally automates the entire process. For example, you can upload a PDF ticket file; when a customer buys the ticket, Digitally instantly sends it to their email. You can then use the app's analytics to track who opened their ticket, ensuring your automated reminder reaches the right people. The app's ability to handle bulk uploads and store files securely on Amazon S3 ensures your content is always available.

Key Features Event Organizers Should Use

To maximize the effectiveness of your event reminders and ticket sales, utilize these specific features of a digital products app:

• Instant Delivery: Send the ticket immediately via email so the customer has it right away.
• Download Limits: Restrict the number of times a customer can download their ticket, reducing piracy risk.
• License Keys: If selling a workshop access code, generate a unique license key for each customer.
• PDF Stamping: Apply a timestamp and customer details to the ticket PDF to prevent unauthorized sharing.
• QR Codes: Generate unique QR codes for each ticket for seamless entry at the venue.

Common Challenges And How To Fix Them

Event organizers often face specific challenges when delivering digital tickets. The most common issue is piracy; customers sharing their tickets with friends. This is easily fixed by using PDF stamping, which embeds the buyer's email into the PDF, making it useless to others. Another challenge is file hosting; large PDF tickets or media files can bog down your server. A solution like Digitally offers bulk upload and Amazon S3 storage, ensuring fast, reliable delivery for all your digital products. Finally, customers might lose their emails; ensuring you have a robust download page that they can access after purchase solves this issue.

Best Practices For Event Reminders

To get the most out of your event reminders, follow these best practices:

• Send Multiple Reminders: Send a reminder 3 days before and 1 hour before the event for the highest open rate.
• Personalize Your Emails: Address the customer by their first name and include the event name and date.
• Make it Easy: Ensure the download link is prominent and easy to find.
• Provide Support: Include a customer support email in every reminder in case of technical issues.

Real Use Cases For Event Reminders

Here are practical ways to use this system:

• Conference Ticketing: Sell 500 conference passes. The system sends a ticket immediately and sends a reminder three days prior with the schedule.
• Music Festival: Sell VIP passes with embedded QR codes. The app stamps the buyer's ID on the pass to prevent scalping.
• Virtual Workshop: Sell access to a live Zoom webinar. The system sends a login link and a reminder 15 minutes before the start time.

Why Event Organizers Should Use Digitally

Digitally offers a superior solution compared to generic email marketing tools or manual file transfers. Generic tools may handle emails, but they lack the security features needed for ticketing. Manual delivery is inefficient and prone to human error. Digitally integrates directly with Shopify and handles everything from secure file hosting to instant delivery. It provides a dedicated dashboard for managing your digital products, ensuring you have full control over your ticket sales and delivery.

Who Should Use This Setup?

This setup is ideal for event organizers, ticket sellers, conference planners, and workshop hosts. If you are selling any form of access to an event or need to provide digital materials to attendees, this digital product workflow is for you.

Final Thoughts

Streamlining your event reminders and ticket delivery is crucial for a successful event. By using a dedicated digital products platform like Digitally, you can automate the process, secure your content, and provide a professional experience for your customers.