EZ Digital Downloads vs MP Digital Downloads

Selling digital products is a lucrative e-commerce niche, but choosing the right platform to manage your files, keys, and customer deliveries is critical for success. This post compares two popular solutions, EZ Digital Downloads and MP Digital Downloads, with a specific focus on the advanced features of our product, Digitally - Digital Products.

Digital Downloads Shopify Apps E-commerce EZ Digital Downloads MP Digital Downloads Digitally - Digital Products Sell Digital Products License Keys
Published
Jun 17, 2026
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Last updated
Jun 17, 2026

Introduction to Digital Download Solutions

When selling digital products, the focus must remain on a smooth, automated experience for both the merchant and the buyer. This comparison explores the landscape of digital download apps, specifically contrasting the legacy app EZ Digital Downloads with MP Digital Downloads. We will also highlight how Digitally - Digital Products offers a modern, comprehensive solution to meet the complex needs of digital commerce. This includes advanced features like license keys and secure hosting that are essential for scaling businesses.

Overview of EZ Digital Downloads

Easy Digital Downloads is a long-standing plugin and platform that has served the WordPress ecosystem for many years. It is a lightweight, robust tool designed specifically for selling digital files.

  • Platform: Originally WordPress Plugin, with a standalone SaaS version available.
  • Core Strength: Extremely lightweight code, high speed, and no reliance on external resources.
  • File Types: Supports all standard file types including eBooks, MP3s, and software downloads.
  • Features: Coupon codes, subscription support, and extensive legacy extension support.
  • Automation: Automatic email delivery upon purchase.
  • Limitations: Lacks modern integrations like QR code access and complex license key management found in newer competitors.

Overview of MP Digital Downloads

MP Digital Downloads is a SaaS (Software as a Service) application designed to integrate directly with the Shopify platform, offering a hosted solution for digital sales.

  • Platform: Shopify-native SaaS app.
  • Core Strength: Seamless integration with the Shopify checkout process and theme ecosystem.
  • File Types: Supports eBooks, videos, audio, and various other file formats.
  • Features: Automatic order fulfillment, email delivery, and customizable download pages.
  • Integration: Links directly to your store’s customer accounts.
  • Limitations: Focuses heavily on basic file delivery and lacks high-level security features like IP restrictions or external storage integration.

Detailed Comparison: EZ Digital Downloads vs. MP Digital Downloads

Pricing and Scalability

Cost-effectiveness and the ability to scale are vital when selecting a digital download app. MP Digital Downloads typically offers a tiered pricing model, while Digitally - Digital Products provides a structured plan that ensures you only pay for what you need.

MP Digital Downloads Pricing Structure:

  • Free Plan: Usually allows a limited number of orders and small file sizes.
  • Paid Plans: Cost increases with higher order limits and storage needs. Higher tiers are necessary as your store grows.

Digitally - Digital Products Pricing Structure:

Digitally offers a Free Plan that is a standout advantage for new merchants, allowing you to test the waters without financial commitment.

  • Free Plan: 50 orders/month, 5GB storage, 20 digital products included.
  • Pro Plan: $7.99/month or $76.99/year (200 orders, 15GB storage, 50 products).
  • Plus Plan: $12.99/month or $124.99/year (500 orders, 30GB storage, 100 products).
  • Unlimited Plan: $24.99/month or $239.99/year (5000 orders, unlimited storage).

Features and Functionality

While both EZ Digital Downloads and MP Digital Downloads handle basic file delivery, Digitally - Digital Products is designed for merchants who need more than just a download link.

  • Security: Digitally offers secure downloads with PDF stamping, download limits, and IP restrictions to prevent unauthorized sharing.
  • Advanced Product Types: Digitally supports not just files, but also License Keys and QR codes, perfect for selling software, game assets, or exclusive access passes.
  • External Storage: Digitally supports Amazon S3 integration, allowing you to offload large video files while maintaining high security.
  • Multi-language Support: Digitally is available in English, French, Spanish, German, Danish, Portuguese, Dutch, Swedish, and Chinese.

Ease of Use and Integration

All three apps aim to be easy to use, but Digitally - Digital Products offers a modern interface tailored for Shopify merchants.

  • MP Digital Downloads: Focuses on integration with the Shopify checkout and customer accounts, making it easy for store owners to manage.
  • EZ Digital Downloads: Offers a user-friendly dashboard for managing files and orders directly within the platform.
  • Digitally - Digital Products: Provides a robust dashboard with bulk upload capabilities, analytics, and license tracking for a complete overview of your digital inventory.

Pros and Cons

Pros of EZ Digital Downloads

  • Lightweight: Does not slow down your site.
  • Community: Massive plugin community and extensions.
  • Familiarity: Well-known and trusted by WordPress users.

Cons of EZ Digital Downloads

  • Setup Complexity: Can require multiple plugins for full functionality.
  • Ancient UI: The interface feels outdated compared to modern SaaS apps.
  • Scalability: Managing thousands of orders can become cumbersome.

Pros of MP Digital Downloads

  • Shopify Integration: Native integration that feels part of the store.
  • Order Fulfillment: Automates the delivery process smoothly.
  • Customer Accounts: Keeps digital products in the store's customer account area.

Cons of MP Digital Downloads

  • Limited Features: Lacks advanced security like PDF stamping or IP limits.
  • Storage Limits: Storage caps can be hit quickly with high-quality videos.
  • Support: Limited support resources compared to established competitors.

Pros of Digitally - Digital Products

  • Scalable Pricing: Free plan for startups, clear paths for growth.
  • Advanced Features: Includes QR codes, license keys, and PDF stamping.
  • Global Support: Multi-language interface for international merchants.
  • Security: IP restrictions and secure external storage options.

Cons of Digitally - Digital Products

  • Learning Curve: Has more features, so it takes a moment to learn the dashboard.

Use Cases

Best for Selling eBooks and Whitepapers

If you are selling standard eBooks, whitepapers, or simple PDF guides, MP Digital Downloads and Digitally will both work perfectly. However, Digitally offers the added benefit of being able to set download limits on these files to protect your intellectual property.

Best for Selling Software and Games

For digital products that require a license key, such as software, game assets, or exclusive software access, Digitally - Digital Products is the superior choice. It is specifically designed to handle complex licensing and generate unique keys automatically.

Final Verdict

Choosing between EZ Digital Downloads, MP Digital Downloads, and Digitally - Digital Products depends on your specific needs. EZ Digital Downloads is a great option for WordPress users, but MP Digital Downloads offers a solid Shopify-native solution for basic sales.

However, for merchants looking to sell advanced digital products like software, videos, or assets, Digitally - Digital Products stands out. It offers a generous free plan, scalable pricing tiers, and high-level security features like PDF stamping and QR code access. If you want a future-proof solution that grows with your business, Digitally - Digital Products is the clear winner. Check out the app here: https://conversionproplus.com/app/digitally-digital-products

Frequently Asked Questions

Yes, both MP Digital Downloads and Digitally - Digital Products offer a free tier, but Digitally's plan is quite generous, offering 50 orders and 5GB storage.

While MP Digital Downloads focuses on file delivery, Digitally - Digital Products is specifically built to sell software, games, and complex digital assets with automatic license key generation.

Digitally - Digital Products offers superior security features including PDF stamping, IP restrictions, and the ability to host files on secure external storage like Amazon S3.

Digitally offers clear scaling options from a Free plan up to an Unlimited plan that supports 5000 orders, ensuring you are not paying for features you don't need.

Digitally - Digital Products supports multiple languages including English, French, Spanish, German, and Chinese, making it suitable for international e-commerce businesses.

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